Case study
Five years operating Trahide's e-commerce
- Client
- Trahide Company
- Industry
- E-commerce · Leather wholesale
- Duration
- 2021 — present
Three brands. Four Shopify stores. One team running ads, email, automation, customer support — and a JV partnership.
The challenge
In 2021, Trahide had inventory, supplier relationships, and a website that converted at 0.4%. They were spending on Facebook Ads with no attribution and no email program. The owner was working 70-hour weeks chasing fires.
The strategy
- → Rebuild storefront on Shopify with conversion-focused design
- → Migrate from one brand to three sub-brands (Hides & Leathers, BisonGoods, Luxuhides)
- → Set up Klaviyo email marketing with abandoned-cart + post-purchase flows
- → Move ad spend from Facebook-only to Google Shopping + Meta + email retargeting
- → Negotiate JV revenue-share so incentives align
Execution
- → Built and operated 4 Shopify stores end-to-end
- → Daily ad management across Google + Meta
- → Monthly product imports + photo generation pipeline (200+ SKUs)
- → Weekly email campaigns + automated flows
- → Customer support ticket handling
- → Monthly P&L review with the owner
The results.
$176K
Revenue operated
5
Years continuous
3
Active brands
20+
Owner hours saved/wk
“We don't manage Creaty. They run our marketing.”
— Owner, Trahide Company
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