Case study
Ads management for G&D Remodeling
- Client
- G&D Remodeling
- Industry
- Construction · Residential remodeling
- Duration
- 2024 — present
Service business ad management with 25% of monthly ad spend tied to performance.
The challenge
G&D had inconsistent lead flow despite spending on Google Ads. Cost-per-lead was high, conversion tracking unreliable, and they couldn't tell which campaigns drove revenue.
The strategy
- → Rebuild conversion tracking end-to-end (offline + online)
- → Restructure account by service line (kitchens, baths, additions)
- → Tighten geo-targeting to actual service radius
- → Add landing pages per service for better Quality Score
Execution
- → Weekly bid + budget review
- → Monthly creative refresh + negative keyword pruning
- → Quarterly account audit + competitor benchmarking
- → Monthly performance call with owner
The results.
↓ 38%
Cost per lead
TBD
Qualified leads / mo
TBD
ROAS
2+
Years together
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